Financial and marketing analysis Research Paper

Financial and marketing analysis - Research Paper Example Apart from financial analysis, the study also highlights the information pertaining to different sections of the real estate market in Russia. It is worth mentioning that the whole study gives emphasis on JLL operating in Russia. In Russia, JLL plays an important role in drawing investment from real estate investors. It is one of the major places in Commonwealth of Independent States (CIS) region, in which JLL has developed lucrative business. The company has offered huge space for office purposes and has covered 323,000 square meters of space. It has also delivered about 11 office buildings to Russians. There are three types of real estate investment in Russia: commercial, residential and industrial. All the three mentioned sectors are crucial for the company as it drives revenue. The company has encountered increasing revenue and profit trend over the years from 2004 to 2013. However, there were a series of challenges for the company, which made significant changes in its financials following changes in earning per share. The challenges were exchange rate volatility, slow down of the Russian economy and most importantly uncertainty in Ukraine, which affected the confidence of investors in real estate marke t. The investor confidence decreased with the decrease in investment patterns in the first two quarters of 2014. In February 2014, the armed forces of Russia began to take over Crimean Peninsula that is situated in Ukraine. Till date the conflict continued as a result there are huge changes in the financial markets in Russia. It caused turbulence in the financial markets and fell drastically due to instability. After the event the real estate market in Russia is also affected. However, after the financial shock in 2008 to 2009, the country’s real estate market was recovering excellently but the sudden conflict made the situation worse for the real estate companies in Russia (The Economic Newspaper Limited, 2014). The

Accounting analysis assess. Write about the degree to which the firm's Assignment

Accounting analysis assess. Write about the degree to which the firm's accounting reflects the underlying business reality - Assignment Example The revenues of the Myer Holdings have been increasing steadily since 2010 unto 2012 when the income earnings after tax stabilize. Income after tax rises by a small percentage but later starts to decline steadily in the year 2014. The net profit after tax was increasing positively over the few years but still lower compared to David Jones, the company’s chief competitor. This is noted in the year 2014 when the company sales have reduced. For instance, the entity has an experienced underinvestment recently thus lowering the EBIT in the year 2014. The recent developments are expected to raise the company revenues from $ 2891.7 million in 2014 to3.324.4 million by 2020 (Appendix 4). The selling expenses in the year 2014 will increase from the 783800 to 811718. In the same year, the expenses increased while the sales decreased thereby lowering the EBIT (Appendix 6). The sales income is currently above $ 2 billion and capitalization of the market of above $ 2 billion (Appendix 4). The reporting standard by the company fails to reflect the true business value. Also, the used report describes the firm’s performance and creation of value on the basis of the 2013 report. (Appendix 4) Over the last two years market price of Myer has reduced from 21.8 to 16.8 thereby diluting the share earnings (Appendix 4). This portrays a negative performance of the company in the last year. The company has also diversified its investments. It has sourced goods and speeded the importation directly. The firm analyzed favors different individuals increasing the share of the market to the different customer. The savings and investments of the company increased steadily over the three years from 2010 but declined in the year 2014. (Appendix 6) To start with, the firm is dealing with products that comprise of clothing, hardware, cosmetics, general merchandise among others. Currently, the firm is operating 67 stores that produce 11 ranges of